The concept behind Diesel's advertising campaign for this fall is quite different from what they have done in the past.
Nicola Formichetti, the new Artistic Director of Diesel are enlisting a new generation of brand ambassadors and fearless fashion leaders under the banner of #DIESELREBOOT.
Over the past few months, Diesel announced its presence on Tumblr gathering a community of fresh and brave creatives. This innovative approach of celebrating creativity is the inspiration of the campaign. People who represents Diesel's DNA primary particles: freedom, originality and above all, bravery were featured. Each person photographed was self-styled in Diesel denim and leather - customized by Nicola Formichetti.
Nicola Formichetti says that "the idea for this campaign was to merge the classic portrait photographic style featuring the new heros of today's generation: the digital influencers and creators. Visually, I wanted to highlight the individual beauty of our community. It was less about capturing fashion and more about getting an insight into these people's souls."(Photographers were Inez and Vinoodh)
Thoughts? I like! I think it's a pretty neat idea!