Thursday, January 20, 2011

Joe Fresh heading to a mall near you!

Joe Fresh, the clothing retailer you find in Loblaws Superstores is planning to open stand-alone stores in Canada. They actually opened their very first stand-alone store in Vancouver in October 2010.

Joe Fresh created by Joe Mimran (who also built the Club Monaco chain) started in 2006, and quickly becoming very popular. They're a low-price and fashion-forward retailer. The lines includes adults, kids and baby clothing, footwear and cosmetics.

They will be opening four this year, 3 of them in the Greater Toronto Area:

Late March in Heartland Town Centre In Mississauga. 
Mid-April in Bramalea City Centre
Late May in Vaughan Mills
Early May in Crosslron Mills, in Rocky View, Just north of Calgary

I'm looking forward to the stand-alone stores, curious how they will do the layout and merchandising. Hopefully they will carry more men's stuff!!

The first stand-alone store in Vancouver.

No comments:

Post a Comment